{"id":2307,"date":"2025-03-19T06:29:52","date_gmt":"2025-03-19T06:29:52","guid":{"rendered":"https:\/\/en.colang.uobaghdad.edu.iq\/?p=2307"},"modified":"2025-03-19T06:29:52","modified_gmt":"2025-03-19T06:29:52","slug":"college-of-languages-discusses-a-masters-thesis-on-discourse-analysis-in-psychological-advertisements-in-english-and-arabic","status":"publish","type":"post","link":"https:\/\/en.colang.uobaghdad.edu.iq\/?p=2307","title":{"rendered":"College of Languages Discusses a Master\u2019s Thesis on Discourse Analysis in Psychological Advertisements in English and Arabic"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h5><span style=\"color: #000000;\">College of Languages Discusses a Master\u2019s Thesis on Discourse Analysis in Psychological Advertisements in English and Arabic<\/span><\/h5>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">On Sunday, February 23, 2025, the Department of English Language at the College of Languages, University of Baghdad, discussed the master\u2019s thesis titled \u201cA Mulimodal Discourse Analysis of Persuasive Strategies in English and Arabic Psychological Advertisements\u201d by the student Noor Al-Huda Fadel Sarhan.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"> The thesis aimed to identify the visual and verbal elements used in psychological advertisements in both English and Arabic, as well as how these elements contribute to the overall persuasive power of the advertisements. It also investigated how cultural and linguistic differences influence the perception and interpretation of psychological advertisements in both languages.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"> The study included an analytical and comparative examination of mental health advertisements in Arabic and English. Additionally, it sought to provide insights into cross-cultural marketing tactics and emphasized the importance of considering linguistic and cultural differences when creating and distributing psychological advertisements.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"> The research also contributed to the development of multimodal discourse analysis, enhancing the understanding of how verbal and visual components interact to convey meaning and influence viewers. The study concluded with key recommendations, advising Arabic advertisers to avoid lengthy sentences to maintain clarity, engage audiences, and prevent overwhelming or alienating them. It also suggested that trainers focus on the use of positive evaluative language in advertisements across various fields to enhance appeal and effectiveness. Additionally, researchers were encouraged to consider the nature of the Arabic language before conducting comparative studies related to grammar. The committee recommended that the researcher take into consideration the feedback provided by its members, and the thesis was accepted with a \u201cpass\u201d grade.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"cz_22064\" class=\"cz_grid_p cz_22064\"><div class=\"cz_grid cz_grid_1 clr cz_grid_c3 cz_grid_1_no_title cz_grid_1_mid tac cz_tooltip cz_grid_1_no_title\"><div class=\"cz_grid_item cz_grid_first\"><\/div><div class=\"cz_grid_item \"><div data-title=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan2\"><a class=\"cz_grid_link \" href=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2025\/03\/Discussed-the-masters-by-the-student-Noor-Al-Huda-Fadel-Sarhan2.jpg\" data-xtra-lightbox><img decoding=\"async\" class=\"\" src=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2025\/03\/Discussed-the-masters-by-the-student-Noor-Al-Huda-Fadel-Sarhan2.jpg\" width=\"500\" height=\"500\" alt=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan2\" title=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan2\" loading=\"lazy\" \/><div class=\"cz_grid_details\"><i class=\"fa fa-search cz_grid_icon\"><\/i><\/div><\/a><\/div><\/div><div class=\"cz_grid_item \"><div data-title=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan3\"><a class=\"cz_grid_link \" href=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2025\/03\/Discussed-the-masters-by-the-student-Noor-Al-Huda-Fadel-Sarhan3.jpg\" data-xtra-lightbox><img decoding=\"async\" class=\"\" src=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2025\/03\/Discussed-the-masters-by-the-student-Noor-Al-Huda-Fadel-Sarhan3.jpg\" width=\"500\" height=\"500\" alt=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan3\" title=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan3\" loading=\"lazy\" \/><div class=\"cz_grid_details\"><i class=\"fa fa-search cz_grid_icon\"><\/i><\/div><\/a><\/div><\/div><div class=\"cz_grid_item \"><div data-title=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan4\"><a class=\"cz_grid_link \" href=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2025\/03\/Discussed-the-masters-by-the-student-Noor-Al-Huda-Fadel-Sarhan4.jpg\" data-xtra-lightbox><img decoding=\"async\" class=\"\" src=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2025\/03\/Discussed-the-masters-by-the-student-Noor-Al-Huda-Fadel-Sarhan4.jpg\" width=\"500\" height=\"500\" alt=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan4\" title=\"Discussed the master\u2019s by the student Noor Al-Huda Fadel Sarhan4\" loading=\"lazy\" \/><div class=\"cz_grid_details\"><i class=\"fa fa-search cz_grid_icon\"><\/i><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] College of Languages Discusses a Master\u2019s Thesis on Discourse Analysis in Psychological Advertisements in English and Arabic On Sunday, &#8230; <\/p>\n","protected":false},"author":17,"featured_media":2295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-2307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>College of Languages Discusses a Master\u2019s Thesis on Discourse Analysis in Psychological Advertisements in English and Arabic - College of 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