{"id":3343,"date":"2026-01-22T07:54:17","date_gmt":"2026-01-22T07:54:17","guid":{"rendered":"https:\/\/en.colang.uobaghdad.edu.iq\/?p=3343"},"modified":"2026-01-22T07:54:17","modified_gmt":"2026-01-22T07:54:17","slug":"a-masters-thesis-discusses-a-cognitive-semiotic-analysis-of-english-television-advertisements-for-childrens-products","status":"publish","type":"post","link":"https:\/\/en.colang.uobaghdad.edu.iq\/?p=3343","title":{"rendered":"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\"><strong>A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">The Department of English at the College of Languages, University of Baghdad, discussed the master\u2019s thesis titled <em>\u201cA Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products\u201d<\/em> submitted by the student Borouj Najm Hassan.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">The thesis aimed to analyse semiotic symbols in relation to the cognitive processes of viewers. It also sought to explore the extent to which the representation of parental roles (whether the mother, the father, or both) contributes to shaping purchase intention, based on the premise that emotions and symbols play a subtle role in interpretation and comprehension. The study adopted both qualitative and quantitative methodologies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">The thesis concluded that television advertisements for children\u2019s products rely on a combination of symbolic elements, such as the child\u2019s smile representing health and happiness, soft colors suggesting safety and tranquility, and maternal gestures that radiate trust and warmth.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">The examination committee recommended that the researcher take into account the comments provided by its members.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">The discussion committee consisted of:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">Asst. Prof. Dr. Rasha Abdul-Ridha Saeed \u2013 Chair<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">Asst. Prof. Dr. Farah Abdul-Jabbar Mahdi \u2013 Member<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">Asst. Prof. Suad Fadel Kazem \u2013 Member<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 15px; font-family: 'Times New Roman';\">Asst. Prof. Dr. Ibtihal Mahdi Abdul-Karim \u2013 Supervisor<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"cz_41820\" class=\"cz_grid_p cz_41820\"><div class=\"cz_grid cz_grid_1 clr cz_grid_c4 cz_grid_1_no_title cz_grid_1_mid tac cz_grid_two_columns_on_mobile\"><div class=\"cz_grid_item cz_grid_first\"><\/div><div class=\"cz_grid_item \"><div data-title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (2)\"><a class=\"cz_grid_link \" href=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-2.jpeg\" data-xtra-lightbox><img decoding=\"async\" class=\"\" src=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-2-500x500.jpeg\" width=\"500\" height=\"500\" alt=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (2)\" title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (2)\" loading=\"lazy\" \/><div class=\"cz_grid_details\"><i class=\"fa fa-search cz_grid_icon\"><\/i><\/div><\/a><\/div><\/div><div class=\"cz_grid_item \"><div data-title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (4)\"><a class=\"cz_grid_link \" href=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-4.jpeg\" data-xtra-lightbox><img decoding=\"async\" class=\"\" src=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-4-500x500.jpeg\" width=\"500\" height=\"500\" alt=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (4)\" title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (4)\" loading=\"lazy\" \/><div class=\"cz_grid_details\"><i class=\"fa fa-search cz_grid_icon\"><\/i><\/div><\/a><\/div><\/div><div class=\"cz_grid_item \"><div data-title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (5)\"><a class=\"cz_grid_link \" href=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-5.jpeg\" data-xtra-lightbox><img decoding=\"async\" class=\"\" src=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-5-500x500.jpeg\" width=\"500\" height=\"500\" alt=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (5)\" title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (5)\" loading=\"lazy\" \/><div class=\"cz_grid_details\"><i class=\"fa fa-search cz_grid_icon\"><\/i><\/div><\/a><\/div><\/div><div class=\"cz_grid_item \"><div data-title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (3)\"><a class=\"cz_grid_link \" href=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-3.jpeg\" data-xtra-lightbox><img decoding=\"async\" class=\"\" src=\"https:\/\/en.colang.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/96\/2026\/01\/A-Masters-Thesis-Discusses-a-Cognitive\u2013Semiotic-Analysis-of-English-Television-Advertisements-for-Childrens-Products-3-500x500.jpeg\" width=\"500\" height=\"500\" alt=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (3)\" title=\"A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products (3)\" loading=\"lazy\" \/><div class=\"cz_grid_details\"><i class=\"fa fa-search cz_grid_icon\"><\/i><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] A Master\u2019s Thesis Discusses a Cognitive\u2013Semiotic Analysis of English Television Advertisements for Children\u2019s Products The Department of English at &#8230; <\/p>\n","protected":false},"author":17,"featured_media":3366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"yoast_head":"<!-- This site is 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