A Master’s Thesis Discusses a Cognitive–Semiotic Analysis of English Television Advertisements for Children’s Products
The Department of English at the College of Languages, University of Baghdad, discussed the master’s thesis titled “A Cognitive–Semiotic Analysis of English Television Advertisements for Children’s Products” submitted by the student Borouj Najm Hassan.
The thesis aimed to analyse semiotic symbols in relation to the cognitive processes of viewers. It also sought to explore the extent to which the representation of parental roles (whether the mother, the father, or both) contributes to shaping purchase intention, based on the premise that emotions and symbols play a subtle role in interpretation and comprehension. The study adopted both qualitative and quantitative methodologies.
The thesis concluded that television advertisements for children’s products rely on a combination of symbolic elements, such as the child’s smile representing health and happiness, soft colors suggesting safety and tranquility, and maternal gestures that radiate trust and warmth.
The examination committee recommended that the researcher take into account the comments provided by its members.
The discussion committee consisted of:
- Asst. Prof. Dr. Rasha Abdul-Ridha Saeed – Chair
- Asst. Prof. Dr. Farah Abdul-Jabbar Mahdi – Member
- Asst. Prof. Suad Fadel Kazem – Member
- Asst. Prof. Dr. Ibtihal Mahdi Abdul-Karim – Supervisor
